The Rooster® Hub attaches to equipment through convenient plug-and-play cables to gather and report telematics data such as VIN, fuel usage, and engine hours.

The construction technology market is cluttered with options for fleet tracking, safety, and labor management, and yet, despite this tight labor environment, construction workers still waste time searching for, or manually accounting for, equipment. Some estimates indicate that up to 90 minutes per worker per day is spent looking for stuff. Is this the best use of time? Not really. And when it comes to timekeeping, one thing is certain: getting an accurate equipment timesheet—capturing the billable hours—is a challenge.


the industry’s first equipment management tool that captures every minute of equipment activity and automates reporting for as little as $1.00* per month. It is purpose built to provide visibility, accountability, and efficiency for anything in inventory, from small powered or unpowered tools to light and heavy equipment.

The Rooster Asset Tracking System consists of Rooster Hubs, Rooster Activity Trackers, and the Rooster App portal. 

The Rooster Activity Trackers are IP-67 rated for complete, durable protection.

Rooster Hubs are robust data portals that connect to the Cloud through an integrated cellular connection to deliver equipment activity and telematics data, and accurate GPS location every 8 minutes. 

Rooster Activity Trackers are small, rugged devices that, once installed to any piece of equipment, capture activity on a minute-by-minute basis, for up to 5 years. They transmit data to Rooster Hubs up to ½ mile away, or through most concrete and metal to a nearby Hub using a long-range, low-power pairing protocol based on the LoRa® communications standard and protected by more than a dozen patents issued and pending. 


With Rooster, contractors with equipment and fleet inventory of all sizes can manage assets more effectively; export succinct, reliable reports that backup time and materials billing; and create utilization reports that help determine whether to rent, sell, or buy.

The Rooster App displays telematics data gathered from the host engine, simplifying the task of monitoring, and maintaining equipment.

Rooster also includes meter reading and reporting capability for heavy duty trucks and construction equipment using the SAE J1939 standard for data exchange. This feature is designed to make it easier to track and view current equipment telemetry, such as vehicle identification number (VIN), fuel consumption, and engine hours without leaving the office. No more checking dates written on filters or putting tape on windshields. to monitor maintenance schedules or verify billable hours on the job. Specially developed plug-and-play cables conveniently connect to equipment data or dedicated telematic ports, minimizing installation effort.

Rooster assembled the “Asset Tracking Starter Kit,” priced at $750 and complete with the most popular products of the system.


The subscription cost, at $1/month for Trackers and $10/month for hubs, is as much as 60% less than other options. Rooster hardware is purchased separately, and as needed, putting customers in control of their deployment schedules. Users can instantly activate and deactivate any device, at any time to pause billing, and there is no contract.

Rooster offers an introductory “Asset Tracking Starter Kit,” which includes a Rooster Hub and its AC and Flying Lead power adapters, four Rooster Activity Trackers and a set of four mounting options. With a self-service, order-on-demand sales model, customers only pay for activated devices managed through the free Rooster Mobile App, which is available on Google® Play and Apple® App Store. Expanded Rooster System packs, bulk pricing and a variety of accessories are available on Rooster offers, help videos, live customer support, and referral to deployment partners by calling 844-4ROOSTR (476-6787).   

* Rooster Activity Tracker subscription is $1.00 (USD) and Rooster Hub subscription is $10.00 (USD) per month. At least one Hub is required. Cost of equipment varies, visit for more details.

For more about the Rooster Asset Tracking System, visit