First-ever multi-association venture to debut at ConExpo

The first-ever multi-association workforce solutions venture will debut at CONEXPO-CON/AGG, March 10–14, 2020 in Las Vegas. 

The Association of Equipment Manufacturers has teamed with industry associations, educational institutions, youth organizations, and heavy equipment manufacturers to showcase industry-wide best practices for recruiting and engaging youth, veterans, and other under-employed groups. These organizations will highlight trade skills to over 1,000 students, as well as provide attendees with industry best practice recruitment information that they can implement immediately upon their return from CONEXPO-CON/AGG. 

“It’s critical for the construction equipment manufacturing industry and the market it serves to do what it takes now to showcase the incredible career opportunities offered by our industry,” says Julie Davis, workforce development director at AEM. “That’s why AEM has invested in providing the new Workforce Solutions Area at CONEXPO-CON/AGG and is teaming up with a variety of industry associations and organizations to demonstrate interactive and engaging ways to both recruit and promote the industry.” 

The interactive area, located near the entrance to the Festival Grounds of CONEXPO-CON/AGG’s connected campus, will feature 10 booths and a workforce trailer that will be active and available throughout the show for attendees to experience. 


Thursday and Friday of the show, along with attendees, local high school students will be special guests in the area. Additional demonstrations by SkillsUSA Nevada will highlight specific trade skills by their youth chapters, as well as various presentations being featured throughout the 2 days. 

“Our Workforce Solutions Area will provide a uniquely valuable opportunity to learn how to make a memorable connection with young people by tapping into kinesthetic learning methods that excite a hands-on workforce,” continues Davis. 

A passport program will also take place those 2 days for students to explore exhibiting companies in the Festival Grounds. Students will be provided a map with the participating exhibitors indicated. Exhibitors will be promoting their brand, as well as providing experiences for the students to better understand the opportunities available in the industry. 


  • National Asphalt Pavement Association
  • Be Pro Be Proud
  • Association of Equipment Distributers
  • Lift & Move USA
  • Wacker Neuson
  • Cashman CAT
  • DoD SkillBridge 
  • Hero’s Make America
  • Agricultural Future of America
  • Virgina Tech (Mining Engineering)
  • Ferris State University (Heavy Equipment)
  • SkillsUSA 
  • Bridging America’s Gap

About the author:

AEM is the North America-based international trade group representing off-road equipment manufacturers and suppliers with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry in the United States supports 1.3 million jobs and contributes roughly $159 billion to the economy every year.

Modern Contractor Solutions, February 2020
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