The first book on your punch list for 2024 is Take The Stairs, a proven approach to success in seven practical steps, getting you out of the elevator and off the escalator to do the work to succeed.


Take The Stairs shares and explains the necessary steps to reach your goals and stay focused to be successful. Below are the seven principles of the book as outlined on the back of the bookmark I received at one of his book-tour stops:

  1. The Paradox Principle of Sacrifice: The short-term easy leads to the long-term difficult while the short-term difficult leads to the long-term easy.
  2. The Buy-In Principle of Commitment: The more we have invested into something the less likely we are to let it fail.
  3. The Magnification Principle of Focus: Focus is power.
  4. The Creation Principle of Integrity: You think it, you speak it, you act, it happens.
  5. The Harvest Principle of Schedule: Focused effort if amplified by appropriate timing and regimented routine.
  6. The Perspective Principle of Faith: Our ability to have peace is directly proportionate to the term of our perspective.
  7. The Pendulum Principle of Action: It doesn’t matter what we say we believe our real beliefs are revealed by how we act.

Near the bottom of the bookmark was one more nugget of insight. Read the words and pause, then read them again: The Rent Axiom – Success is never owned, it is only rented; and the rent is due every day.


When this book launched in 2012, Rory set out on a book tour. In February, I was in attendance with a group of friends at a high school outside of Birmingham, Alabama, to hear the words of motivation and insight from a gifted speaker. It’s a treasured memory. Rory signed my copy of his book: To Donna, You are awesome! See you in the “stairwell.” 

The tenets of personal success do rest on efforts. The work to do better and be better are seen in the results of completed projects and attained goals. It’s the path taken that determines the outcome.

It’s been a journey to finally be able to take the stairs. Whatever your dreams, your goals, your measure of success, get off the escalator, step off the elevator, and take the first step. The stairs may bend, be steep, or round the corner. Stay the course. Do the work. Be disciplined but take a moment in the stairwell to recognize how far you’ve come and look up to see your destination. Maybe I’ll meet you in the stairwell.

Rory Vaden

For More Information:

Rory Vaden’s first book Take the Stairs is a #1 Wall St Journal, #1 USA Today, #1 Amazon, and #2 New York Times bestseller that has been translated into 11 languages. Rory writes and speaks about how the key to becoming wealthy and well-known starts with doing the right thing even when you don’t feel like doing it. His powerful and emotional message makes him the perfect choice to keynote your next meeting. His programs are regularly tailored for leadership, sales, customer service, productivity, and teams. For more, visit

Modern Contractor Solutions, January 2024
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