Soil Connect is solving an age-old problem … streamlining the resourcing of the dirt you need to move and the way you transport it. We make it quicker, cheaper, and faster. We connect those that have it with those that need it—people and businesses with soil and aggregate with the people and businesses who need them. 


Similar to a dating app, Craigslist or Airbnb, Soil Connect matches builders, contractors, landscapers, and other industry professionals so they can arrange the transport and management of soil. Traditionally, the construction community has had to rely on word of mouth and its established networks to broker these exchanges of dirt.

Founded by a third-generation builder, Soil Connect has firsthand experience of the old school method for locating dirt and materials … calling people in your network after dinner looking for a certain kind of soil. Not much about sourcing and transporting soil and aggregates has changed since then, except for the use of cellphones instead of landlines.


Soil Connect recognizes the trucking of dirt is costly. By helping users find dirt closer to their jobsite, Soil Connect is able to help them save money. Additionally, by decreasing the distance between the dirt/material they’re moving, users are saving money on transportation costs, as well as reducing their CO2 emissions. 

The first product launched, the Soil Connect Marketplace, started with soil, then expanded into aggregates like rocks and stones, and then into recyclables, compost, and mulch. Now, with thousands of customers and more than 20+ types of materials, it is the nation’s leading dirt marketplace. The Marketplace features include a text-alert function called a Dirt Alert. Another feature vets the users and materials, as regions vary in terms of regulations and certification of material. If customers need a geotechnical report, they click a box. If they need a soil analysis, they simply click another box. 


As we continue to address challenges throughout the supply chain of dirt movement, Soil Connect has launched eTickets, which is the digitization of both the manifests for the truckers hauling material and the entire ticketing process. 

Keeping track of paper tickets is a tiresome and often times impossible to read process causing customer everything from simple frustration all the way to not getting paid for their work. eTickets enables our customers to create tickets digitally, providing visibility throughout the entire pick-up and drop-off process. Drivers are able to take pictures and obtain eSignatures at both pick-up and delivery locations, eliminating disputes. eTickets also provides you with the ability to easily share the completed ticket with the company you’re doing the work for on an individual basis, or by downloading the file and emailing it to them. 


Additional features that are coming soon to eTickets include Contactless pick-up and deliveries, invoice integration with your A/P system (i.e., Quickbooks) and regulatory paperwork and tracking. Soil Connect will continue to solve old problems with new technology. 

For more information:

Soil Connect is the first and only institutionally backed digital platform focused on the multi-billion-dollar soil and aggregates industry. The Marketplace was created to solve the high costs and inefficiencies associated with the transport and management of soil, aggregates, and other materials. Founded by third-generation builder and developer Cliff Fetner, the Marketplace connects those who have soil and aggregates with those who need it. The Marketplace offers a seamless and streamlined solution for excavators, contractors, developers, landscapers, and other building professionals to network and transact with one another while saving time and money and positively impacting the environment. For more, visit

Modern Contractor Solutions, December 2020
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