In the construction industry, where cash flow challenges account for nearly 30 percent of business failures, proper financial management isn’t just good practice, it’s essential for survival. Timothy Wingate Jr., EA, President of G+F Business & Financial Consulting LLC, shares critical insights on how construction companies can build and maintain financial stability through strategic cash management.
ESTABLISHING BASELINES AND BUDGETS
The journey to financial stability begins with organization and establishing clear baselines. “One of the biggest mistakes I see construction companies make is operating without knowing their true financial position,” Wingate explains. “You can’t make informed decisions about your company’s future if you don’t have a clear picture of where you stand today.”
This baseline serves as the foundation for creating meaningful budgets, particularly when it comes to personnel costs. “Construction company owners often struggle with determining appropriate compensation and benefits packages,” Wingate notes. “Without a proper budget, you’re essentially flying blind. You need to understand exactly how much you can afford to pay employees and what benefits you can realistically provide while maintaining profitability.”
The budgeting process should be comprehensive and forward-looking. “Your budget isn’t just about today’s expenses,” he emphasizes. “It needs to account for future growth, equipment needs, and market fluctuations. This is where many contractors fall short—they focus on immediate needs without planning for the future.”
STRATEGIC SAVINGS AND OWNER COMPENSATION
One of the most crucial aspects of financial stability is maintaining adequate savings. “Construction is cyclical, and having reserves isn’t optional—it’s mandatory,” says Wingate. “I advise clients to maintain at least three to six months of operating expenses in savings, but more is always better in our industry.”
Equally important is how owners structure their own compensation. “Putting yourself on a regular salary through payroll is crucial,” Wingate advises. “Too many construction company owners take draws whenever they need money, without understanding how this impacts their business’s cash flow. A structured salary helps you budget personally and professionally while ensuring the business maintains necessary capital.”
This structured approach to owner compensation provides clarity and stability. “When you know exactly how much you can take from the company, you’re less likely to strain your business’s resources,” he explains. “It also sets a professional standard and makes it easier to track business performance accurately.”
PROFESSIONAL FINANCIAL MANAGEMENT
Perhaps the most critical element of effective cash management is having experienced professional support. “Construction accounting is highly specialized,” Wingate emphasizes. “General bookkeeping knowledge isn’t enough. You need someone who understands the unique aspects of construction finance, from progress billing to job costing.”
This is where specialized firms like G+F Business & Financial Consulting come into play. With a deep understanding of construction industry dynamics, they provide the expertise needed to maintain accurate financial records and make informed business decisions. “Proper bookkeeping isn’t just about tracking expenses and income,” says Wingate. “It’s about understanding the story your numbers tell and using that information to make strategic decisions.”
The impact of professional financial management extends beyond basic accounting. “When you have experienced professionals managing your books, they can identify trends, flag potential issues before they become problems, and help you make data-driven decisions about your business’s future,” he notes.
The value of this expertise becomes particularly apparent during challenging times. “During economic downturns or seasonal slowdowns, companies with strong financial management practices and professional support are much better positioned to weather the storm,” Wingate notes. “They have the data they need to make tough decisions and the expertise to navigate complex financial situations.”
Wingate emphasizes that implementing these financial practices isn’t just about survival, it’s about creating opportunities for growth. “When you have your financial house in order, you’re better positioned to take advantage of opportunities when they arise. Whether it’s expanding into new markets, investing in equipment, or hiring key personnel, strong financial management gives you the foundation you need to make confident decisions about your company’s future.”
For construction companies seeking to implement these financial management practices, professional guidance can make the difference between struggle and success. With specialized expertise in construction finance, firms like G+F Business & Financial Consulting help contractors build the strong financial foundations necessary for long-term success.
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For more information about implementing effective financial management practices in your construction business, visit www.construction.accountant.