As 2023 comes to a close, businesses across every industry are taking stock of their equipment inventory, evaluating what needs to be bought or sold, and making plans for the year ahead. The end of the year also presents businesses the opportunity to benefit from buying or selling equipment, both in prices paid and tax incentives. 


Amid this dynamic landscape, Machinio is the leading search engine for new and used equipment around the world. Founded in 2013, Machinio has evolved into a global online marketplace that helps buyers find what they are looking for, and helps sellers get in front of local and international buyers. 

Described as “the Google of heavy equipment,” Machinio offers an unrivaled experience for buyers and sellers alike. Thousands of sellers utilize Machinio to list millions of items for sale. 

For buyers, Machinio offers an intuitive and user-friendly platform with a vast database of equipment listings in the agriculture, construction, machine tools, processing and packaging, trucks, laboratory, and printing categories. Visitors can search for equipment based on various criteria and locations, and the platform is entirely free for buyers to use. Buyers can search with broad category keywords all the way down to specific manufacturer and model designations, and also sign up for email alerts to be notified when new listings fitting their needs are added to the platform.


Classified advertising on is available to dealers, auctioneers and equipment brokers, but also to consumers and professionals who may have a few pieces of equipment to sell. Prices start at $29 per listing per month, and there are no commissions taken on any sold items. Dealers with larger inventories can get bulk discounts when they become Machinio Advertising Members, and Machinio provides detailed reporting and a secure way to communicate directly with buyers.


It’s easy to start listing equipment for sale on Machinio. Creating listings can be done in just a few clicks, and incoming inquiries can be accessed in a dedicated Seller Dashboard as well as delivered by email. Machinio employs a 21-step vetting process for all generated leads to cut down on spam and fraud, so that only real and interested buyers are able to contact you. 

For machinery and equipment dealers looking for a better software solution to manage their online business, the company introduced Machinio System in 2018. The product allows sellers to streamline and take control of their online business, from inventory and contact management to their own website and other marketing channels.

Machinio excels in leveraging technology to bridge the gap between buyers and sellers to facilitate seamless transactions. Thousands of dealers and other professionals trust them to market and sell their equipment by getting their machines the exposure necessary to attract quality buyers. With a dedicated team and a vast client base spanning every industry, Machinio generates tens of thousands of quality leads for sellers every month.


Machinio is not just a platform; it’s a comprehensive solution for the machinery industry. Whether you’re buying or selling equipment, Machinio has modernized the process of doing business online.

For More Information:

For more about Machinio, the global online marketplace for buyers and sellers of equipment, visit

Modern Contractor Solutions, December 2023
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