As part of the global rebranding, Lifting Gear Hire reveals its corporate name change to LGH, adding a dynamic, international aspect to the business. The new name overcomes local variations in meaning, especially between Europe and the United States, where the word hire tends to only be used for people, not equipment. The change will standardize the LGH brand across the group’s 36 locations in six countries.

Designed to be familiar, while at the same time more modern and better suited to the digital environment, the refreshed logo reflects the advances the company has made in recent years, as new technology and forward-thinking paves the way for a bold strategy that will cement LGH as the lifting experts.

In line with the harmonization of the group’s marketing, LGH’s new global website showcases a wider perspective of the international projects and expertise of the company. The site highlights LGH’s vision and values, as well as illustrating the global reach, capability and competence of the company in a wide range of industry sectors. For more, visit www.rentlgh.com.