The Concrete Masonry Checkoff (CMC) Board reaffirmed its commitment to driving industry growth by conditionally approving a robust $5.7 million in funding across 27 programs, seven of which were renewals.
“We know the importance of staying focused, and over time that probably means putting more dollars behind fewer initiatives,” says Kim Spahn, CEO, CMC. “But there’s a lot to be said for exploring our options and letting the merits of each program speak for themselves.”
Part of the vetting process also looks at each industry program’s potential to become self-funding in the future. “The beauty of the Checkoff is our ability to incubate good ideas that need help getting off the ground,” Spahn says. “Once programs are established and operating largely independent of CMC, we have the flexibility to focus on the next big thing.”
Upon final review by the Department of Commerce (DOC), more than $3 million will be allocated across six national programs, which includes education on concrete masonry building codes, expanded marketing efforts, and growing the soon-to-launch Block Learning Hub. The other half of funding will go toward 20 regional programs, including design support and university education and research.
For more, visit www.concretemasonrycheckoff.org.