Racine, Wis., May 30, 2019 – CASE Construction Equipment is partnering with country music superstar Jon Pardi on a series of promotions throughout 2019 and 2020 focused on raising awareness for, and growing interest in, careers in the construction industry. The first promotion includes an exclusive presale opportunity for Pardi’s headlining Heartache Medication Tour, kicking off October 1 in Nashville. Timed to his headlining tour, the CMA and ACM Award winning artist also recently announced the launch of his highly anticipated next album and title-track, “Heartache Medication”, which is the follow up to his #1 Platinum-selling breakthrough album “California Sunrise”. To listen to “Heartache Medication”, visit http://strm.to/HeartacheMedicationPR.
CASE will announce a series of related promotions and opportunities in the coming months, and in the lead-up to the construction industry’s biggest event: CONEXPO-CON/AGG 2020.
Pardi grew up in Northern California — his father is a contractor who taught him the value of hard work (and how to operate equipment) at a young age. It’s that background that served as the foundation for a partnership with CASE, and a desire to highlight the importance of education and training in the skilled trades.
“My dad taught me the value of hard work growing up, and we were surrounded by construction and agriculture throughout California — it’s those people and experiences that made me who I am, and it’s what resonates with our audiences,” says Pardi. “It’s an honor to work with CASE to highlight great careers in these fields, and to help connect people with ways to learn more on tour this fall.”
Pardi and CASE are offering those in the construction industry an exclusive presale on tickets for the Heartache Medication Tour at www.jonpardi.com/splash using the password CASEPARDI. Presale dates for the bulk of the tour will be from 10 AM to 10 PM (all times local) on May 30, with additional presale dates taking place June 6 (Seattle and San Diego) and June 20 (Phoenix).
For more information on the partnership between CASE and Jon Pardi, and to follow along for additional updates, visit CaseCE.com/Pardi.
Heartache Medication Tour Dates
| Date | City | Venue | Date of Presale | Public On Sale Date |
| 10/01/19 | Nashville, TN | Ryman Auditorium | 30-May | 31-May |
| 10/02/19 | Nashville, TN | Ryman Auditorium | 30-May | 31-May |
| 10/04/19 | Minneapolis, MN | The Armory | 30-May | 31-May |
| 10/05/19 | Milwaukee, WI | Eagle’s Ballroom | 30-May | 31-May |
| 10/10/19 | Oklahoma City, OK | The Criterion | 30-May | 31-May |
| 10/11/19 | Houston, TX | White Oak Music Hall | 30-May | 31-May |
| 10/12/19 | Helotes, TX | Floores Country Store | 30-May | 31-May |
| 10/24/19 | Seattle, WA | Paramount Theatre | 6-Jun | 7-Jun |
| 10/25/19 | Garden City, ID | Revolution Concert House and Event Center | 30-May | 31-May |
| 10/26/19 | Salt Lake City, UT | The Depot | 30-May | 31-May |
| 10/31/19 | Phoenix, AZ | Comerica Theatre | 20-June | 21-Jun |
| 11/01/19 | San Diego, CA | Cal Coast Credit Union Open Air Theatre | 6-June | 7-Jun |
| 11/02/19 | Bakersfield, CA | Rabobank Theater | 30-May | 31-May |
FOR MORE INFORMATION
CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 backhoe loaders, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at www.CaseCE.com.
CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhind.com.