A conversation with Philippe Allain, director of sales & marketing, Lamtrac Global
In business for now 20 years, Lamtrac was among the first companies investing in the development of what is now common forestry mulching techniques. Today, this wealth of experience and strong relationships with the industry’s largest players continually improves Lamtrac’s equipment and gives its partners the best and most profitable tools for their jobs. Sharing more detail about the Lamtrac philosophy is Philippe Allain, director of sales & marketing for Lamtrac Global.
How’s business for Lamtrac Global?
ALLAIN: Doing business in 2016 is about being continuously aware of your surroundings, identifying minor or major adjustments that might be necessary, and being able to respond quickly. Our company has gone through many changes since it began in equipment manufacturing 20 years ago. Some changes where the result of changing market and economic conditions, others simply to improve facets that fine-tuned some internal processes. Having one of the widest product offerings in our industry results in heavy demand from resource planning and R&D standpoints, but that is one of the key factors that has helped us differentiate Lamtrac Global from other competitors in the industry.
What has influenced Lamtrac Global and its product offering?
ALLAIN: Our product offering has been guided by customer feedback and the industry in general. We are fortunate to have a CEO who is a hands-on individual that enjoys face time with customers in the field much more than a boring board room meeting, and that gives Lamtrac the advantage to have a continuous ear to the ground in terms of market trends and needs. Understanding contractor challenges and evaluating possible solutions are not things that we learn from reports and data. Our education comes from being in front of customers, on jobsites, and talking to operators, mechanics, and owners.
How does Lamtrac Global add benefit for the contractor?
ALLAIN: The most important benefit that a user of Lamtrac equipment gets is a relationship with a manufacturer that can listen and react to feedback. While we of course sell through dealer representation in key markets because of the great value dealers add in promoting product, in post sales support, and local parts inventory, Lamtrac has a vision to always stay close to its end users. The owner of the company himself often travels to deliver new equipment to customers and users get to know the service staff on a first name basis. Because of this, we can often accommodate specific requests and give a sense that our clients are part of the family, something unmatched by any other player in the industry. Come visit our factory, and we will take you fishing and show you a good time—it’s more than just business with Lamtrac.
What is your forward outlook for the construction industry? For Lamtrac Global?
ALLAIN: While the equipment industry is still experiencing a wave-like pattern of ups and down, we believe that forming solid partnerships will be key to maintaining stability and in turn ability for continuous growth. We have been lucky to have formed solid alliances with some of the best OEMs in the industry, the most reputable suppliers in their respective markets, and the geographical leaders at the end-user level. We are conscious and aware that our success relies on key relationships we have and will be growing—but, in return, these key relationships are also relying on Lamtrac Global for success and prosperity. ■
For More Information: For more information about Lamtrac Global, visit www.lamtrac.com.
_________________________________________________________________________
Modern Contractor Solutions – July 2016
Did you enjoy this article?
Subscribe to the FREE Digital Edition of Modern Contractor Solutions magazine.
More Than Just Business
