Hitachi Construction Machinery Americas launches the new podcast series “Trailer Talk” to deliver valuable insights to professionals across the construction and mining industry, covering the latest solutions, market trends, and technologies reshaping the sector.
In the premiere episode, COO Simon Wilson shares an overview of Hitachi Construction Machinery’s history and current business operations. It’s a great opportunity to gain a deeper understanding of the company’s evolution and strategic direction.
Additionally, the company has made a major announcement: Hitachi Construction Machinery will officially rebrand as LANDCROS effective April 1, 2027. This news marks a new chapter for the organization, and Simon offers a candid explanation of the vision behind the name change in the episode. The new brand incorporates over 75 years of Hitachi innovation combined with a desire to redefine jobsite standards with Solutions Beyond Machines. Over the next few years, the brand will introduce innovations ranging from remote controlled machines to AI-guided maintenance to digital twins of equipment for monitoring.
Trailer Talk is now available on YouTube. Find more information about the new branding for 2027 at www.hitachicm.com/us/en/landcros.