JCB announced a special long-term partnership with multi-Grammy award winning musician and Rock and Roll Hall of Fame inductee Joe Walsh and his national 501(c)3 non-profit veterans organization and annual benefit festival, VetsAid. The partnership will raise awareness and funds for U.S. veterans through the power of rock and the transformative process of rebuilding.
JCB often deploys its machines in war-torn regions, playing a crucial role in the rebuilding process after conflicts. Recognizing their shared values and goals, Alice Bamford and Ann Eysenring of the JCB family company, reached out to their friends Joe and Marjorie Walsh and devised a partnership to generate additional valuable funds for American veterans who have served their country with dignity, compassion, and honor.
The creative partnership kicks off with the official premiere of “Dig It,” an original song by Joe Walsh featuring Joe’s brother-in-law Ringo Starr on drums. Inspired by Alice and Ann’s eight-year-old son Otis, a monster truck enthusiast himself, Joe sought to capture the excitement of a child and the raw energy of monster truck action in his composition.
For more, visit www.vetsaid.org.