Owens Corning’s new PINK Next Gen™ Fiberglas™ insulation launched in August just ahead of the fall/winter insulation season. And, because the company thinks of its contractors as superheroes, who work hard every day and toughed it out during the pandemic, their social media group created The PINKs, a group of “next generation” insulation superheroes. The four characters, in the cartoon genre of Marvel or the X-Men, represent the essence of the new fiberglass line: precision, comfort, safety and sustainability. Since about 90% of homes are under insulated, they are dedicated to help battle the cold of winter or heat of summer with innovative PINK Next Gen Fiberglas insulation.
Meet the PINKS! The characters include Precision Pete, a red-haired mercurial guy who darts around super-fast, dedicated to fast insulation jobs; Comfort Carolina, a sprightly young woman who keeps everyone cozy; Safety Sam, a muscle-man who is super-protective when it comes to safe ingredients and fire. And, with an eye on the environment, Sustainability Steve, noted for his green thumb, gives a thumb-up to wind powered manufacturing and recycled content. They fight a never-ending battle for precision, safety, sustainability, and comfort. The four characters are depicted working together to insulate homes in zippy, gravity-defying, cartoon superhero fashion.
The secret behind the advanced fiber technology of PINK Next Gen™ Fiberglas™ is a tightly woven network of soft, fine fibers to form a super-resilient blanket of insulating micro-pockets. Leveraging several new technology
innovations, the new product is safe for installers and residents and faster to install than competitive insulation products and spray foam insulation. Because no hazardous chemicals are required to be mixed on the install site, there is less potential for human error, increasing peace of mind for installers and residents. PINK Next Gen™ Fiberglas™ insulation is available in the U.S. and Canada. For more, visit www.owenscorning.com/PINKNextGen.